It’s time to declare
Are you a communication, media, marketing or advertising professional? Do you recognise that climate breakdown is one of the most serious issues of our time?
Why should communicators declare?
Words matter. The pen is mightier than the sword, and our industries hold great influence over the messages that reach the public and the projects that gain social licence.
For too long our industries have been helping companies that produce greenhouse gas pollution by furthering their interests and protecting their reputations.
To have any chance of reaching net zero, communicators must be aware, declare and act.
Society has the solutions to the climate crisis but lacks the political and social will to change. So, together, we must change the climate narrative.