Frequently Asked Questions
- Who can join the Communicators Declare movement?
- Why should communicators declare?
- What do I have to do if I join the movement?
- What kind of projects and initiatives conflict with the necessity to mitigate climate breakdown and biodiversity loss?
- How can I help the movement?
Who can join the Communicators Declare movement?
All communication, marketing, media, creative and advertising professionals who agree with the declaration. Do you craft, promote, sell or place messages that have the potential to reach and influence many people? If so, this movement is for you.
Members include communication professionals from all sectors including marketers, journalists, creatives, media traders & advertisers, public relations experts, content producers, strategists, advertising & marketing technology specialists, social media influencers, professional bloggers, authors and many more.
Why should communicators declare?
Biodiversity loss and climate breakdown are two of the most serious issues of our time.
As communicators, we know that words matter. The pen is mightier than the sword, and our industries hold great influence over the messages that reach the public and the projects that gain social licence.
We craft, promote and sell messages, both written and visual, that are seen by millions and help to shape our culture, values and future. Collectively, we have great power, and we need to use it wisely.
Together, we can help to build momentum for transformational change and a better future for us all. Let’s do it!
For more on how communicators can make a difference, read: How conversations and messaging can help transform the world
What do I have to do if I join the movement?
You can be involved as little or as much as you would like. If you have limited time to give, you can simply sign the pledge that you won’t work on any projects or initiatives that conflict with the necessity to mitigate climate breakdown and biodiversity loss. This is the most important part of being a member as it helps to demonstrate there are many people in our professions who recognise the gravity of the situation and are actively choosing not to contribute to it through their work.
If you have a little more time, we encourage you to also:
- raise awareness of the biodiversity and climate emergencies and the urgent need for action in your networks
- share stories of success as individuals, organisations, companies and governments make positive climate and biodiversity choices, building hope and optimism in humanity’s collective ability to provide a healthy, liveable planet for future generations.
These actions can be done in a professional or personal capacity.
What kind of projects and initiatives conflict with the necessity to mitigate climate breakdown and biodiversity loss?
We recognise that projects and initiatives are often complex and can have both positive and negative impacts. We trust in people’s individual capacity to judge whether a project/initiative has a positive or negative climate and biodiversity impact overall.
Communicators Declare recognises the need to be pragmatic and understands that society will not, nor cannot, transform over night.
In saying this, scientists have been clear that we must urgently transition away from certain industries and ways of living if we are to effectively mitigate climate breakdown and biodiversity loss.
To help provide more clarity, here are seven examples of communication work that does not align with the principles of the Communicators Declare movement:
- providing ‘false equivalence’ of the views of climate change deniers compared with climate change scientists in a news article (see this article on The Conversation for more)
- developing a creative campaign with messages that encourage unconscious consumerism, such as ‘fast fashion’
- placing a media advertisement in a publication, or on a channel, that repeatedly gives a platform to climate deniers
- providing digital marketing services to assist a company to acquire equipment required for a new thermal coal mine project
- Strategising corporate messaging for a property development that will clear a biodiversity hotspot
- copy editing community consultation material for a new oil well project
- providing graphic design services for a frequent flyers campaign that encourages excessive air travel.
On the flip side, here are four possibly unexpected examples that do align with the principles of Communicators Declare:
- advertising for a sustainable mining conference, where attendees are expected to be genuinely focused on lessening the climate and environmental impacts of their work
- providing media relations services for a vehicle manufacturer who has set a credible target to become carbon neutral
- strategising messaging for a grocery store chain that has set ambitious targets to reduce their plastic and organic waste, and is genuine about achieving them
writing web copy for a ‘neutral’ organisation in an industry with a relatively low carbon footprint, such as a doctor’s surgery or dance school,
Hopefully this helps to give a clear picture of what kind of work we are encouraging our industries to move away from, to allow us to work together to create a better, more sustainable future.
How can I help the movement?
Please spread the word amongst your networks and encourage all communication, marketing, media, creative and advertising professionals to join the movement.
If you would like to get more involved, please email us at communicatorsdeclare [at] gmail.com. Communicators Declare is run entirely by volunteers and we would love to put your skills to good use.